@inproceedings{1bdcd714db4d4d29977e047edc9eec6c,
title = "Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes",
author = "Jill Sweeney and Geoff Soutar and Tim Mazzarol",
year = "2006",
language = "English",
volume = "1",
pages = "826--841",
editor = "Bowen and D. and Evardson and B. Eiglier and P. and D. Gremler",
booktitle = "Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities",
publisher = "IAE Aix en Provence",
edition = "La Londe, France",
note = "Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes ; Conference date: 01-01-2006",
}