Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes

Jill Sweeney; Geoff Soutar; Tim Mazzarol

Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes

Jill Sweeney, Geoff Soutar, Tim Mazzarol

Research output: Chapter in Book/Conference paper › Conference paper

Original language	English
Title of host publication	Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities
Editors	Bowen, D., Evardson, B. Eiglier, P., D. Gremler
Place of Publication	La Londe, France
Publisher	IAE Aix en Provence
Pages	826-841
Volume	1
Edition	La Londe, France
Publication status	Published - 2006
Event	Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes - La Londe, France Duration: 1 Jan 2006 → …

Conference

Conference	Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes
Period	1/01/06 → …

Cite this

@inproceedings{1bdcd714db4d4d29977e047edc9eec6c,

title = "Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes",

author = "Jill Sweeney and Geoff Soutar and Tim Mazzarol",

year = "2006",

language = "English",

volume = "1",

pages = "826--841",

editor = "Bowen and D. and Evardson and B. Eiglier and P. and D. Gremler",

booktitle = "Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities",

publisher = "IAE Aix en Provence",

edition = "La Londe, France",

note = "Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes ; Conference date: 01-01-2006",

}

Sweeney, J , Soutar, G & Mazzarol, T 2006, Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes. in Bowen, D., Evardson, B Eiglier, P. & D Gremler (eds), Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities. La Londe, France edn, vol. 1, IAE Aix en Provence, La Londe, France, pp. 826-841, Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes, 1/01/06.

Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes. / Sweeney, Jill ; Soutar, Geoff ; Mazzarol, Tim.

Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities. ed. / Bowen; D.; Evardson; B. Eiglier; P.; D. Gremler. Vol. 1 La Londe, France. ed. La Londe, France : IAE Aix en Provence, 2006. p. 826-841.

Research output: Chapter in Book/Conference paper › Conference paper

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AU - Mazzarol, Tim

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BT - Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities

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A2 - Evardson, null

A2 - Eiglier, B.

A2 - P., null

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PB - IAE Aix en Provence

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T2 - Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes

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