| Original language | English |
|---|---|
| Title of host publication | Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities |
| Editors | Bowen, D., Evardson, B. Eiglier, P., D. Gremler |
| Place of Publication | La Londe, France |
| Publisher | IAE Aix en Provence |
| Pages | 826-841 |
| Volume | 1 |
| Edition | La Londe, France |
| Publication status | Published - 2006 |
| Event | Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes - La Londe, France Duration: 1 Jan 2006 → … |
Conference
| Conference | Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes |
|---|---|
| Period | 1/01/06 → … |
Cite this
Sweeney, J., Soutar, G., & Mazzarol, T. (2006). Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes. In Bowen, D., Evardson, B. Eiglier, P., & D. Gremler (Eds.), Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities (La Londe, France ed., Vol. 1, pp. 826-841). La Londe, France: IAE Aix en Provence.
@inproceedings{1bdcd714db4d4d29977e047edc9eec6c,
title = "Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes",
author = "Jill Sweeney and Geoff Soutar and Tim Mazzarol",
year = "2006",
language = "English",
volume = "1",
pages = "826--841",
editor = "Bowen and D. and Evardson and B. Eiglier and P. and D. Gremler",
booktitle = "Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities",
publisher = "IAE Aix en Provence",
edition = "La Londe, France",
}
Sweeney, J, Soutar, G & Mazzarol, T 2006, Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes. in Bowen, D., Evardson, B Eiglier, P. & D Gremler (eds), Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities. La Londe, France edn, vol. 1, IAE Aix en Provence, La Londe, France, pp. 826-841, Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes, 1/01/06.
Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes. / Sweeney, Jill; Soutar, Geoff; Mazzarol, Tim.
Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities. ed. / Bowen; D.; Evardson; B. Eiglier; P.; D. Gremler. Vol. 1 La Londe, France. ed. La Londe, France : IAE Aix en Provence, 2006. p. 826-841.Research output: Chapter in Book/Conference paper › Conference paper
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T1 - Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes
AU - Sweeney, Jill
AU - Soutar, Geoff
AU - Mazzarol, Tim
PY - 2006
Y1 - 2006
M3 - Conference paper
VL - 1
SP - 826
EP - 841
BT - Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities
A2 - Bowen, null
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A2 - Evardson, null
A2 - Eiglier, B.
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PB - IAE Aix en Provence
CY - La Londe, France
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Sweeney J, Soutar G, Mazzarol T. Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes. In Bowen, D., Evardson, Eiglier B, P., Gremler D, editors, Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities. La Londe, France ed. Vol. 1. La Londe, France: IAE Aix en Provence. 2006. p. 826-841