Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationMarketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities
Editors Bowen, D., Evardson, B. Eiglier, P., D. Gremler
Place of PublicationLa Londe, France
PublisherIAE Aix en Provence
Pages826-841
Volume1
EditionLa Londe, France
Publication statusPublished - 2006
EventFactors Enhancing the Effect of Word of Mouth on Consumer Outcomes - La Londe, France
Duration: 1 Jan 2006 → …

Conference

ConferenceFactors Enhancing the Effect of Word of Mouth on Consumer Outcomes
Period1/01/06 → …

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