Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationMarketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities
Editors Bowen, D., Evardson, B. Eiglier, P., D. Gremler
Place of PublicationLa Londe, France
PublisherIAE Aix en Provence
Pages826-841
Volume1
EditionLa Londe, France
Publication statusPublished - 2006
EventFactors Enhancing the Effect of Word of Mouth on Consumer Outcomes - La Londe, France
Duration: 1 Jan 2006 → …

Conference

ConferenceFactors Enhancing the Effect of Word of Mouth on Consumer Outcomes
Period1/01/06 → …

Cite this

Sweeney, J., Soutar, G., & Mazzarol, T. (2006). Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes. In Bowen, D., Evardson, B. Eiglier, P., & D. Gremler (Eds.), Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities (La Londe, France ed., Vol. 1, pp. 826-841). La Londe, France: IAE Aix en Provence.
Sweeney, Jill ; Soutar, Geoff ; Mazzarol, Tim. / Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes. Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities. editor / Bowen ; D. ; Evardson ; B. Eiglier ; P. ; D. Gremler. Vol. 1 La Londe, France. ed. La Londe, France : IAE Aix en Provence, 2006. pp. 826-841
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Sweeney, J, Soutar, G & Mazzarol, T 2006, Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes. in Bowen, D., Evardson, B Eiglier, P. & D Gremler (eds), Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities. La Londe, France edn, vol. 1, IAE Aix en Provence, La Londe, France, pp. 826-841, Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes, 1/01/06.

Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes. / Sweeney, Jill; Soutar, Geoff; Mazzarol, Tim.

Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities. ed. / Bowen; D.; Evardson; B. Eiglier; P.; D. Gremler. Vol. 1 La Londe, France. ed. La Londe, France : IAE Aix en Provence, 2006. p. 826-841.

Research output: Chapter in Book/Conference paperConference paper

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Sweeney J, Soutar G, Mazzarol T. Factors Enhancing the Effect of Word of Mouth on Consumer Outcomes. In Bowen, D., Evardson, Eiglier B, P., Gremler D, editors, Marketing, Strategy, Economics, Operations & Human Resources: Insights on Service Activities. La Londe, France ed. Vol. 1. La Londe, France: IAE Aix en Provence. 2006. p. 826-841