Facebook has provided individuals, businesses, communities, and not-for-profit (NFP) organisations opportunities to engage and relate across traditional boundaries of practice. Roles of Facebook for NFPs include information sharing, education, action, community-building, and advocacy (Auger, 2013; Briones, Kuch, Liv, and Jin, 2011; Dunlop and Fawcett, 2008). Adopting social media is a process of organisational change, requiring innovation, buy-in from multiple stakeholders, risk management, and the development of systems and frameworks.
|Number of pages||19|
|Publication status||Published - 2018|