EXPOsing men's gender role attitudes as porn superfans

Much contemporary debate about pornography centers on its role in portraying and perpetuating gender inequality. This article compares traditional gendered attitudes between cisgender men attending the Adult Entertainment Expo (n = 294) and a random sample of male respondents from the 2016 General Social Survey (GSS), a U.S. representative survey of general attitudes and beliefs collected every two years (n = 863). Our survey borrowed questions from the GSS to measure attitudes about gender equality across four dimensions: (1) working mothers, (2) women in politics, (3) traditional gender roles in the family, and (4) affirmative action for women in the workplace. Through bivariate analyses, we found that “porn superfans” are no more sexist or misogynistic than the general U.S. public on two of the four measures (women in politics and women in the general workplace) and held more progressive gender‐role attitudes than the general public on the other two measures. We conducted binary logistic regressions for those two measures to determine if the relationship remained significant when controlling for other factors. For one dimension, working mothers, it did (p < .001). Our results call into question some of the claims that porn consumption fosters de facto negative and hostile attitudes toward women.