Export Marketing: Historical Development and Theoretical Integration

P.D. Ellis, Anthony Pecotich

Research output: Chapter in Book/Conference paperChapter

26 Citations (Scopus)
Original languageEnglish
Title of host publicationContemporary Issues in International Business and Marketing
EditorsG. Ogunmokun, R. Gabbay
Place of PublicationAustralia
PublisherAcademic Press International
Pages1-40
Volumen/a
ISBN (Print)0958572003
Publication statusPublished - 1998

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