Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationShifting the Focus from Mainstream to Offbeat
EditorsD. Spanjaard, S. Denize, N. Sharma
Place of PublicationUniversity of Western Sydney
PublisherPromaco Conventions Pty. Ltd.
Pages1-7
Volume-
EditionSydney, Australia
ISBN (Print)186308 144 5
Publication statusPublished - 2008
EventExploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context - Sydney, Australia
Duration: 1 Jan 2008 → …

Conference

ConferenceExploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context
Period1/01/08 → …

Cite this

Sweeney, J., Soutar, G., & Mazzarol, T. (2008). Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context. In D. Spanjaard, S. Denize, & N. Sharma (Eds.), Shifting the Focus from Mainstream to Offbeat (Sydney, Australia ed., Vol. -, pp. 1-7). University of Western Sydney: Promaco Conventions Pty. Ltd..
Sweeney, Jill ; Soutar, Geoff ; Mazzarol, Tim. / Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context. Shifting the Focus from Mainstream to Offbeat. editor / D. Spanjaard ; S. Denize ; N. Sharma. Vol. - Sydney, Australia. ed. University of Western Sydney : Promaco Conventions Pty. Ltd., 2008. pp. 1-7
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author = "Jill Sweeney and Geoff Soutar and Tim Mazzarol",
year = "2008",
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isbn = "186308 144 5",
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editor = "D. Spanjaard and S. Denize and N. Sharma",
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Sweeney, J, Soutar, G & Mazzarol, T 2008, Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context. in D Spanjaard, S Denize & N Sharma (eds), Shifting the Focus from Mainstream to Offbeat. Sydney, Australia edn, vol. -, Promaco Conventions Pty. Ltd., University of Western Sydney, pp. 1-7, Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context, 1/01/08.

Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context. / Sweeney, Jill; Soutar, Geoff; Mazzarol, Tim.

Shifting the Focus from Mainstream to Offbeat. ed. / D. Spanjaard; S. Denize; N. Sharma. Vol. - Sydney, Australia. ed. University of Western Sydney : Promaco Conventions Pty. Ltd., 2008. p. 1-7.

Research output: Chapter in Book/Conference paperConference paper

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T1 - Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context

AU - Sweeney, Jill

AU - Soutar, Geoff

AU - Mazzarol, Tim

PY - 2008

Y1 - 2008

M3 - Conference paper

SN - 186308 144 5

VL - -

SP - 1

EP - 7

BT - Shifting the Focus from Mainstream to Offbeat

A2 - Spanjaard, D.

A2 - Denize, S.

A2 - Sharma, N.

PB - Promaco Conventions Pty. Ltd.

CY - University of Western Sydney

ER -

Sweeney J, Soutar G, Mazzarol T. Exploring the Message Characteristics of Word-of-Mouth: A Study in a Services Context. In Spanjaard D, Denize S, Sharma N, editors, Shifting the Focus from Mainstream to Offbeat. Sydney, Australia ed. Vol. -. University of Western Sydney: Promaco Conventions Pty. Ltd. 2008. p. 1-7