Abstract
There is a wealth of Western research on communication media and the building of trust linking media affects to trust building. Vendors that sell online with computer-mediated communication (CMC), is generally criticized for not providing a trust-building context and thought to be less effective than face-to-face contact (FFC).
Original language | English |
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Pages (from-to) | 336-342 |
Number of pages | 12 |
Journal | Asia Pacific Advances in Consumer Research |
Volume | 5 |
Issue number | 2002 |
Publication status | Published - 2002 |