Exploring Online Buying and Online Trust in China

Fang Liu, Mark Dixon, Jamie Murphy

Research output: Contribution to journalArticlepeer-review


There is a wealth of Western research on communication media and the building of trust linking media affects to trust building. Vendors that sell online with computer-mediated communication (CMC), is generally criticized for not providing a trust-building context and thought to be less effective than face-to-face contact (FFC).
Original languageEnglish
Pages (from-to)336-342
Number of pages12
JournalAsia Pacific Advances in Consumer Research
Issue number2002
Publication statusPublished - 2002


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