Abstract
There is a wealth of Western research on communication media and the building of trust linking media affects to trust building. Vendors that sell online with computer-mediated communication (CMC), is generally criticized for not providing a trust-building context and thought to be less effective than face-to-face contact (FFC).
| Original language | English |
|---|---|
| Pages (from-to) | 336-342 |
| Number of pages | 12 |
| Journal | Asia Pacific Advances in Consumer Research |
| Volume | 5 |
| Issue number | 2002 |
| Publication status | Published - 2002 |