Exploring Mail-in and Online Rebate Redemptions

S. Currie, J. Murphy

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference 2011 Proceedings
Place of PublicationPerth, Australia
PublisherEdith Cowan University
Pages1-7
Volumeonline
ISBN (Print)9780646563305
Publication statusPublished - 2011
EventAustralian and New Zealand Marketing Academy. Conference 2011 - Perth, Australia
Duration: 28 Nov 201130 Nov 2011

Conference

ConferenceAustralian and New Zealand Marketing Academy. Conference 2011
CountryAustralia
CityPerth
Period28/11/1130/11/11

Cite this