@inproceedings{03940c4d90354d9d87a3d05ec9ab4efe,
title = "Exploring how Consumers Assess Wool Active-wear",
author = "Joanne Sneddon and S. Pieruzzini and Sharon Purchase",
year = "2011",
language = "English",
isbn = "9780646563305",
volume = "n/a",
pages = "1--8",
booktitle = "Australia New Zealand Marketing Academy Conference 2011 Proceedings",
publisher = "Edith Cowan University",
address = "Australia",
note = "Australian and New Zealand Marketing Academy Conference 2011, ANZMAC 2011 ; Conference date: 28-11-2011 Through 30-11-2011",
}