Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach

Paul Harrigan, E. Ramsey, P. Ibbotson

Research output: Contribution to journal › Article › peer-review

32 Citations (Scopus)

Original language	English
Pages (from-to)	127-163
Journal	Journal of Strategic Marketing
Volume	20
Issue number	2
DOIs	https://doi.org/10.1080/0965254X.2011.606911
Publication status	Published - 2012

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