Executing effective road safety advertising: are big production budgets necessary?

Robert Donovan, G. Jalleh, N. Henley

Research output: Contribution to journalArticlepeer-review

51 Citations (Scopus)
Original languageEnglish
Pages (from-to)243-252
JournalAccident Analysis and Prevention
Volume31
Issue numberN/A
Publication statusPublished - 1999

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