Examining ecotourism experiences: Chinese tourists in Australia

Research output: Chapter in Book/Conference paperConference paperpeer-review


China has been the world’s biggest outbound tourism market since 2012, yet we know little about Chinese outbound tourists and, especially, their experiences in foreign destinations. This study examines outbound Chinese tourists’ ecotourism experiences in Australia. We identified seven major experience dimensions, namely sensory, emotional, aesthetics, entertainment, escapism, education and relatedness dimensions, all of which impacted on Chinese tourists’ overall ecotourism experiences in Australia.
Original languageEnglish
Title of host publicationProceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017
Subtitle of host publicationMarketing for Impact
EditorsLinda Robinson, Linda Brenna, Mike Reed
Place of PublicationMelbourne
PublisherRMIT University
Number of pages4
Publication statusPublished - 6 Dec 2017
Event2017 Australian & New Zealand Marketing Academy Conference: Marketing for impact - Melbourne, Australia
Duration: 4 Dec 20176 Dec 2017


Conference2017 Australian & New Zealand Marketing Academy Conference
Abbreviated titleANZMAC
Internet address


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