China has been the world’s biggest outbound tourism market since 2012, yet we know little about Chinese outbound tourists and, especially, their experiences in foreign destinations. This study examines outbound Chinese tourists’ ecotourism experiences in Australia. We identified seven major experience dimensions, namely sensory, emotional, aesthetics, entertainment, escapism, education and relatedness dimensions, all of which impacted on Chinese tourists’ overall ecotourism experiences in Australia.
|Title of host publication||Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017|
|Subtitle of host publication||Marketing for Impact|
|Editors||Linda Robinson, Linda Brenna, Mike Reed|
|Place of Publication||Melbourne|
|Number of pages||4|
|Publication status||Published - 6 Dec 2017|
|Event||2017 ANZMAC Conference: Marketing for impact - Melbourne, Australia|
Duration: 4 Dec 2017 → 6 Dec 2017
|Conference||2017 ANZMAC Conference|
|Period||4/12/17 → 6/12/17|
Liu, F., Li, T., & Soutar, G. N. (2017). Examining ecotourism experiences: Chinese tourists in Australia. In L. Robinson, L. Brenna, & M. Reed (Eds.), Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017: Marketing for Impact (pp. 847-850). Melbourne: RMIT University.