Evaluating Sponsorship Effectiveness: An Epidemiological Approach to Analysing Survey Data

R.J. Donovan, D'Arcy Holman, Billie Corti, G. Jalleh

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)9-23
JournalAustraliasian Journal of Marketing Research
Volume5
Issue number2
Publication statusPublished - 1997

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