Evaluating Sponsorship Effectiveness: An Epidemiological Approach to Analysing Survey Data

R.J. Donovan, D'Arcy Holman, Billie Corti, G. Jalleh

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	9-23
Journal	Australasian Journal of Marketing Research
Volume	5
Issue number	2
Publication status	Published - 1997

Cite this

@article{c7c7d1a8e69f445d8f235e1671ae9b79,

title = "Evaluating Sponsorship Effectiveness: An Epidemiological Approach to Analysing Survey Data",

author = "R.J. Donovan and D'Arcy Holman and Billie Corti and G. Jalleh",

year = "1997",

language = "English",

volume = "5",

pages = "9--23",

journal = "Australasian Journal of Marketing Research",

publisher = "Market Research Society of Australia",

number = "2",

}