Abstract
Despite the benefits that Artificial Intelligence (AI) technologies offer to various fields, ethical and sustainability concerns have been a high-profile issue. Such issues of AI have become a huge concern dominating government, media, and academic discourse. This book chapter sheds light on some of the most pressing ethical and sustainability issues that result from the adoption of AI-powered tools in the luxury industry. This chapter strives to extend understanding of these arenas in two ways. First, to identify the most pressing areas of AI ethical and sustainability issues in the luxury industry. Second, to build a framework to help address such concerns to guide future research and practitioners. To achieve this, the issues of transparency and sustainability are considered the greatest challenges that need to be addressed in relation to AI’s use in the luxury industry. These aspects are discussed and evaluated via two case studies: the Sephora Visual Artist app feature and Stitch Fix respectively. Lastly, we develop a framework that extends current AI ethical issues within the luxury industry and provides managerial implications on how researchers and practitioners can strategize their usage of AI.
| Original language | English |
|---|---|
| Title of host publication | Luxury Marketing, Sustainability and Technology |
| Subtitle of host publication | The Future of Luxury Management |
| Editors | Park Thaichon, Sara Quach |
| Publisher | Routledge |
| Chapter | 3 |
| Pages | 37-52 |
| Number of pages | 16 |
| ISBN (Electronic) | 9781003321378 |
| ISBN (Print) | 9781032342917, 9781032342924 |
| DOIs | |
| Publication status | Published - Jun 2023 |
| Externally published | Yes |