Entrepreneurship, Innovation and Incumbency in Vietnam's Turbulent Financial Sector: Bank Marketing and Strategy Implications for Private Sector Challengers

William Ardrey, A. Karunaratna, M. Keane

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationCelebration of Ehrenberg and Bass, ANZMAC Conference Proceedings
EditorsRachel Kennedy
Place of PublicationAdelaide, SA
PublisherUniversity of South Australia
Pages818-823
VolumeN/A
EditionAdelaide, SA
ISBN (Print)0868039837
Publication statusPublished - 2003
EventEntrepreneurship, Innovation and Incumbency in Vietnam's Turbulent Financial Sector: Bank Marketing and Strategy Implications for Private Sector Challengers - Adelaide, SA
Duration: 1 Jan 2003 → …

Conference

ConferenceEntrepreneurship, Innovation and Incumbency in Vietnam's Turbulent Financial Sector: Bank Marketing and Strategy Implications for Private Sector Challengers
Period1/01/03 → …

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