Entrepreneurship and Innovation, 3rd Edition

Research output: Book/ReportOther output

Abstract

It provides students with a foundation of ideas and understandings designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognize their own abilities in this regard. Aimed at students studying entrepreneurship at both postgraduate and undergraduate level, this book creates entrepreneurial awareness, develops analytical and creative skills, and encourages the self-development of students into entrepreneurial business owners or employees. The text brings together entrepreneurship and innovation – as they are largely indivisible elements and cannot be adequately understood if studied separately – and provides the reader with an overview of these elements and how they combine to create new value in the market. All the case studies are based on original research, real entrepreneurs and real businesses. Content: Chapter 1 – A social and economic process, Chapter 2 – The entrepreneur mind and action, Chapter 3 – The entrepreneurial process, Chapter 4 – Intrapreneurship, Chapter 5 – Small business, Chapter 6 – Adoption and diffusion of innovation, Chapter 7 – Entrepreneurial vision versus the planning ethos, Chapter 8 – Financing the venture, Chapter 9 – Technology, technopreneurs and disruptive innovations, Chapter 10 – Intellectual property management and commercialisation, Chapter 11 – Team building and company leadership
Original languageEnglish
Place of PublicationAustralia
PublisherTilde Publishing and Distribution
Number of pages470
Edition3rd
ISBN (Print)9780734612250
Publication statusPublished - 2017

Fingerprint

Entrepreneurship
Innovation
Entrepreneurs
Planning
Ethos
Team building
Diffusion of innovation
Technology innovation
Social processes
Undergraduate
Small business
Financing
Entrepreneurial process
Intellectual property management
Economic processes
Self development
Adoption of innovations
Chapter 11
Commercialization
Employees

Cite this

Mazzarol, T. W., & Reboud, S. (2017). Entrepreneurship and Innovation, 3rd Edition. (3rd ed.) Australia: Tilde Publishing and Distribution.
Mazzarol, Timothy William ; Reboud, Sophie. / Entrepreneurship and Innovation, 3rd Edition. 3rd ed. Australia : Tilde Publishing and Distribution, 2017. 470 p.
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Mazzarol, TW & Reboud, S 2017, Entrepreneurship and Innovation, 3rd Edition. 3rd edn, Tilde Publishing and Distribution, Australia.

Entrepreneurship and Innovation, 3rd Edition. / Mazzarol, Timothy William; Reboud, Sophie.

3rd ed. Australia : Tilde Publishing and Distribution, 2017. 470 p.

Research output: Book/ReportOther output

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AB - It provides students with a foundation of ideas and understandings designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognize their own abilities in this regard. Aimed at students studying entrepreneurship at both postgraduate and undergraduate level, this book creates entrepreneurial awareness, develops analytical and creative skills, and encourages the self-development of students into entrepreneurial business owners or employees. The text brings together entrepreneurship and innovation – as they are largely indivisible elements and cannot be adequately understood if studied separately – and provides the reader with an overview of these elements and how they combine to create new value in the market. All the case studies are based on original research, real entrepreneurs and real businesses. Content: Chapter 1 – A social and economic process, Chapter 2 – The entrepreneur mind and action, Chapter 3 – The entrepreneurial process, Chapter 4 – Intrapreneurship, Chapter 5 – Small business, Chapter 6 – Adoption and diffusion of innovation, Chapter 7 – Entrepreneurial vision versus the planning ethos, Chapter 8 – Financing the venture, Chapter 9 – Technology, technopreneurs and disruptive innovations, Chapter 10 – Intellectual property management and commercialisation, Chapter 11 – Team building and company leadership

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Mazzarol TW, Reboud S. Entrepreneurship and Innovation, 3rd Edition. 3rd ed. Australia: Tilde Publishing and Distribution, 2017. 470 p.