In this longitudinal study the authors examine the collective interplay of history, culture,policy and marketing, and their dynamic effects on entrepreneurial women in transitioningCambodia, Laos, and Vietnam (CLV). The authors introduce a systemic model to illustratekey factors and relationships, and then share results that indicate themes for entrepreneurialsuccess and societal welfare. Important findings include insights into the evolvinglandscape in which women have opportunities to generate income, to provide employment,and to improve their own conditions, status and roles, as well as the well-being of theirfamilies, communities and countries. The authors conclude with a discussion of policiesand strategies to re-orient various institutions and sectors to empower women as catalystsfor greater economic growth and societal welfare. Opportunities for future research aresuggested.
|Journal||Consumption, Markets and Culture|
|Publication status||Published - 2006|