Entrepreneurial marketing in SMEs: the key capabilities of e-CRM

Paul Harrigan, E. Ramsey, P. Ibbotson

Research output: Contribution to journalArticlepeer-review

37 Citations (Scopus)
Original languageEnglish
Pages (from-to)40-64
JournalJournal of Research in Marketing and Entrepreneurship
Volume14
Issue number1
DOIs
Publication statusPublished - 2012

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