Original language | English |
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Pages (from-to) | 40-64 |
Journal | Journal of Research in Marketing and Entrepreneurship |
Volume | 14 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2012 |
Entrepreneurial marketing in SMEs: the key capabilities of e-CRM
Paul Harrigan, E. Ramsey, P. Ibbotson
Research output: Contribution to journal › Article › peer-review
37
Citations
(Scopus)