Empowering Women and Building Bank Profits: The Application of Bank Marketing Strategies of Serving Women Entrepreneurs in Vietnam

W.J. Ardrey, A. Pecotich, Esta Ungar

Research output: Contribution to journal › Review article

Original language	English
Pages (from-to)	1-23
Journal	Centre for Women and Business: Discussion Paper Series
Volume	N/A
Publication status	Published - 1999

Cite this

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title = "Empowering Women and Building Bank Profits: The Application of Bank Marketing Strategies of Serving Women Entrepreneurs in Vietnam",

author = "W.J. Ardrey and A. Pecotich and Esta Ungar",

year = "1999",

language = "English",

volume = "N/A",

pages = "1--23",

journal = "Centre for Women and Business: Discussion Paper Series",

}

TY - JOUR

T1 - Empowering Women and Building Bank Profits: The Application of Bank Marketing Strategies of Serving Women Entrepreneurs in Vietnam

AU - Ardrey, W.J.

AU - Pecotich, A.

AU - Ungar, Esta

PY - 1999

Y1 - 1999

M3 - Review article

VL - N/A

SP - 1

EP - 23

JO - Centre for Women and Business: Discussion Paper Series

JF - Centre for Women and Business: Discussion Paper Series

ER -