Empowering Women and Building Bank Profits: The Application of Bank Marketing Strategies of Serving Women Entrepreneurs in Vietnam

W.J. Ardrey, A. Pecotich, Esta Ungar

Research output: Contribution to journalReview article

Original languageEnglish
Pages (from-to)1-23
JournalCentre for Women and Business: Discussion Paper Series
VolumeN/A
Publication statusPublished - 1999

Cite this

@article{bc34ed2dc8a74f0d83fbbcd3086db35c,
title = "Empowering Women and Building Bank Profits: The Application of Bank Marketing Strategies of Serving Women Entrepreneurs in Vietnam",
author = "W.J. Ardrey and A. Pecotich and Esta Ungar",
year = "1999",
language = "English",
volume = "N/A",
pages = "1--23",
journal = "Centre for Women and Business: Discussion Paper Series",

}

Empowering Women and Building Bank Profits: The Application of Bank Marketing Strategies of Serving Women Entrepreneurs in Vietnam. / Ardrey, W.J.; Pecotich, A.; Ungar, Esta.

In: Centre for Women and Business: Discussion Paper Series, Vol. N/A, 1999, p. 1-23.

Research output: Contribution to journalReview article

TY - JOUR

T1 - Empowering Women and Building Bank Profits: The Application of Bank Marketing Strategies of Serving Women Entrepreneurs in Vietnam

AU - Ardrey, W.J.

AU - Pecotich, A.

AU - Ungar, Esta

PY - 1999

Y1 - 1999

M3 - Review article

VL - N/A

SP - 1

EP - 23

JO - Centre for Women and Business: Discussion Paper Series

JF - Centre for Women and Business: Discussion Paper Series

ER -