Empowering Women and building Bank Profits: Application of Marketing Strategies to Serving Women Entrepreneurs in Southeast Asian Transition Economies

William Ardrey, Anthony Pecotich, E. Ungar

Research output: Book/ReportOther output

Original languageEnglish
Place of PublicationUniversity of Western Australia
PublisherUWA Centre for Women and Business
Publication statusPublished - 1999

Cite this

Ardrey, W., Pecotich, A., & Ungar, E. (1999). Empowering Women and building Bank Profits: Application of Marketing Strategies to Serving Women Entrepreneurs in Southeast Asian Transition Economies. University of Western Australia: UWA Centre for Women and Business.
Ardrey, William ; Pecotich, Anthony ; Ungar, E. / Empowering Women and building Bank Profits: Application of Marketing Strategies to Serving Women Entrepreneurs in Southeast Asian Transition Economies. University of Western Australia : UWA Centre for Women and Business, 1999.
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title = "Empowering Women and building Bank Profits: Application of Marketing Strategies to Serving Women Entrepreneurs in Southeast Asian Transition Economies",
author = "William Ardrey and Anthony Pecotich and E. Ungar",
year = "1999",
language = "English",
publisher = "UWA Centre for Women and Business",

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Ardrey, W, Pecotich, A & Ungar, E 1999, Empowering Women and building Bank Profits: Application of Marketing Strategies to Serving Women Entrepreneurs in Southeast Asian Transition Economies. UWA Centre for Women and Business, University of Western Australia.

Empowering Women and building Bank Profits: Application of Marketing Strategies to Serving Women Entrepreneurs in Southeast Asian Transition Economies. / Ardrey, William; Pecotich, Anthony; Ungar, E.

University of Western Australia : UWA Centre for Women and Business, 1999.

Research output: Book/ReportOther output

TY - BOOK

T1 - Empowering Women and building Bank Profits: Application of Marketing Strategies to Serving Women Entrepreneurs in Southeast Asian Transition Economies

AU - Ardrey, William

AU - Pecotich, Anthony

AU - Ungar, E.

PY - 1999

Y1 - 1999

M3 - Other output

BT - Empowering Women and building Bank Profits: Application of Marketing Strategies to Serving Women Entrepreneurs in Southeast Asian Transition Economies

PB - UWA Centre for Women and Business

CY - University of Western Australia

ER -

Ardrey W, Pecotich A, Ungar E. Empowering Women and building Bank Profits: Application of Marketing Strategies to Serving Women Entrepreneurs in Southeast Asian Transition Economies. University of Western Australia: UWA Centre for Women and Business, 1999.