Empowering Women and building Bank Profits: Application of Marketing Strategies to Serving Women Entrepreneurs in Southeast Asian Transition Economies

William Ardrey; Anthony Pecotich; E. Ungar

Empowering Women and building Bank Profits: Application of Marketing Strategies to Serving Women Entrepreneurs in Southeast Asian Transition Economies

William Ardrey, Anthony Pecotich, E. Ungar

UWA Business School

Research output: Book/Report › Other output

Original language	English
Place of Publication	University of Western Australia
Publisher	UWA Centre for Women and Business
Publication status	Published - 1999

Cite this

TY - BOOK

T1 - Empowering Women and building Bank Profits: Application of Marketing Strategies to Serving Women Entrepreneurs in Southeast Asian Transition Economies

AU - Ardrey, William

AU - Pecotich, Anthony

AU - Ungar, E.

PY - 1999

Y1 - 1999

M3 - Other output

BT - Empowering Women and building Bank Profits: Application of Marketing Strategies to Serving Women Entrepreneurs in Southeast Asian Transition Economies

PB - UWA Centre for Women and Business

CY - University of Western Australia

ER -