Electronic Word-of-Mouth: An Exploration into the Why, What and How

Budi Soetarto, Kenneth Yap, Jill Sweeney

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationANZMAC Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne, Australia
PublisherPromaco Conventions Pty. Ltd.
Pages1-8
Volume1
EditionMelbourne, Australia
ISBN (Print)1 86308 158 5
Publication statusPublished - 2009
EventElectronic Word-of-Mouth: An Exploration into the Why, What and How - Melbourne, Australia
Duration: 1 Jan 2009 → …

Conference

ConferenceElectronic Word-of-Mouth: An Exploration into the Why, What and How
Period1/01/09 → …

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