@inproceedings{baa1aa63439e4052ba3e47959f1cb150,
title = "Electronic Word-of-Mouth: An Exploration into the Why, What and How",
author = "Budi Soetarto and Kenneth Yap and Jill Sweeney",
year = "2009",
language = "English",
isbn = "1 86308 158 5",
volume = "1",
pages = "1--8",
editor = "Dewi Tojib",
booktitle = "ANZMAC Sustainable Management and Marketing Conference",
publisher = "Promaco Conventions Pty. Ltd.",
edition = "Melbourne, Australia",
note = "Electronic Word-of-Mouth: An Exploration into the Why, What and How ; Conference date: 01-01-2009",
}