Eight dimensions of corporate identity: Evidence from China’s high technology.

Bang Nguyen, TC Melewar, Arnold Japutra, Sung Ho Han

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2014
Event2nd International Colloquium on Design, Branding and Marketing - Nottingham Trent University
Duration: 9 Dec 201410 Dec 2014

Conference

Conference2nd International Colloquium on Design, Branding and Marketing
Period9/12/1410/12/14

Cite this

Nguyen, B., Melewar, TC., Japutra, A., & Han, S. H. (2014). Eight dimensions of corporate identity: Evidence from China’s high technology.. Abstract from 2nd International Colloquium on Design, Branding and Marketing, .