Eight dimensions of corporate identity: Evidence from China’s high technology.

Bang Nguyen, TC Melewar, Arnold Japutra, Sung Ho Han

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2014
Event	2nd International Colloquium on Design, Branding and Marketing - Nottingham Trent University Duration: 9 Dec 2014 → 10 Dec 2014

Conference	2nd International Colloquium on Design, Branding and Marketing
Period	9/12/14 → 10/12/14

Cite this

@conference{d2e1e3919b404c7bb05e456b341e9729,

title = "Eight dimensions of corporate identity: Evidence from China{\textquoteright}s high technology.",

author = "Bang Nguyen and TC Melewar and Arnold Japutra and Han, {Sung Ho}",

year = "2014",

language = "English",

note = "2nd International Colloquium on Design, Branding and Marketing ; Conference date: 09-12-2014 Through 10-12-2014",

}