Eight dimensions of corporate identity: Evidence from China’s high technology.

Bang Nguyen, TC Melewar, Arnold Japutra, Sung Ho Han

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2014
Event2nd International Colloquium on Design, Branding and Marketing - Nottingham Trent University
Duration: 9 Dec 201410 Dec 2014

Conference

Conference2nd International Colloquium on Design, Branding and Marketing
Period9/12/1410/12/14

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