Editors’ reflections and introduction to the special section on ‘information technology meets marketing: Value-creation along the customer journey’

Sanjit K. Roy, Richard L. Gruner, Eleonora Pantano

Research output: Contribution to journalEditorialpeer-review

3 Citations (Scopus)
Original languageEnglish
Article number102270
JournalInternational Journal of Information Management
Volume56
Publication statusPublished - Feb 2021

Cite this