Editors’ reflections and introduction to the special section on ‘information technology meets marketing: Value-creation along the customer journey’

Sanjit K. Roy; Richard L. Gruner; Eleonora  Pantano

Editors’ reflections and introduction to the special section on ‘information technology meets marketing: Value-creation along the customer journey’

Sanjit K. Roy, Richard L. Gruner, Eleonora Pantano

Marketing

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Article number	102270
Journal	International Journal of Information Management
Volume	56
Publication status	Published - Feb 2021

Cite this

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title = "Editors{\textquoteright} reflections and introduction to the special section on {\textquoteleft}information technology meets marketing: Value-creation along the customer journey{\textquoteright}",

author = "Roy, {Sanjit K.} and Gruner, {Richard L.} and Eleonora Pantano",

year = "2021",

month = feb,

language = "English",

volume = "56",

journal = "International Journal of Information Management",

issn = "0268-4012",

publisher = "Elsevier",

}

TY - JOUR

T1 - Editors’ reflections and introduction to the special section on ‘information technology meets marketing: Value-creation along the customer journey’

AU - Roy, Sanjit K.

AU - Gruner, Richard L.

AU - Pantano, Eleonora

PY - 2021/2

Y1 - 2021/2

M3 - Editorial

SN - 0268-4012

VL - 56

JO - International Journal of Information Management

JF - International Journal of Information Management

M1 - 102270

ER -