Abstract
[Truncated abstract] In the context of a growing emphasis on public sector accountability, fiscal pressures and evidence-based decision-making, governments have become increasingly interested in assessing the impact of their investments in terms of what is achieved. Although extensively evaluated in terms of its short-term effect on health promotion outcomes, health sponsorship has not been evaluated based on whether it represents value for taxpayers’ dollars invested.
Health sponsorship emerged in Australia as a political solution to replace the loss of funding to organisations following legislation to prohibit tobacco industry sponsorship and outdoor advertising. Its primary purpose was to decrease the consumption of tobacco products and encourage healthy lifestyles. The issue of whether the investment in health sponsorship was a worthwhile use of resources was not a rationale used to justify the legislation.
Health sponsorship emerged in Australia as a political solution to replace the loss of funding to organisations following legislation to prohibit tobacco industry sponsorship and outdoor advertising. Its primary purpose was to decrease the consumption of tobacco products and encourage healthy lifestyles. The issue of whether the investment in health sponsorship was a worthwhile use of resources was not a rationale used to justify the legislation.
| Original language | English |
|---|---|
| Qualification | Doctor of Philosophy |
| Publication status | Unpublished - 2013 |
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