Doing More with Less? Comparing the Effectiveness of Traditional versus Technology-Based and Participant Media Communication

Richard Gruner, B. Lukas, C. Homburg

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationProceedings of 2010 ANZMAC Conference
Place of PublicationNew Zealand
PublisherUniversity of Canterbury
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy Conference 2010: Doing More with Less - University of Canterbury, Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010


ConferenceAustralian and New Zealand Marketing Academy Conference 2010
Abbreviated titleANZMAC 2010
Country/TerritoryNew Zealand
Internet address

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