Does Television Viewership Play a Role in the Perception of Quality of Life?

M.J. Sirgy, D. Lee, R. Kosenko, H.L. Meadow, D. Rahtz, M. Cicic, G. Xi Jin, D. Yarsuvat, D.L. Blenkhorn, N. Wright

    Research output: Contribution to journalArticlepeer-review

    133 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)125-142
    JournalJournal of Advertising
    Issue number1
    Publication statusPublished - 1998

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