Does Sex Sell in China? - Chinese Consumers' Evaluations of Sex Appeal Advertising

Fang Liu, Jianyao Li

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationBroaden the Boundaries-ANZMAC 2005 Conference Proceedings
EditorsSharon Purchase
Place of PublicationPerth
PublisherUWA
Pages53-59
Volume0
EditionPerth, Western Australia
ISBN (Print)0646456546X
Publication statusPublished - 2005
EventDoes Sex Sell in China? - Chinese Consumers' Evaluations of Sex Appeal Advertising - Perth, Western Australia
Duration: 1 Jan 2005 → …

Conference

ConferenceDoes Sex Sell in China? - Chinese Consumers' Evaluations of Sex Appeal Advertising
Period1/01/05 → …

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