@inproceedings{0d7ab11572f74ba48110c7104daa28d7,
title = "Do Customer Loyalty Programs Aim to Increase Loyalty?",
author = "P. Simms and Simone Pettigrew",
year = "2002",
language = "English",
isbn = "0730025624",
volume = "2002",
pages = "N/A",
editor = "Shaw, {Robin N.} and Steward Adam and Heath McDonald",
booktitle = "Proceedings ofthe Australia and New Zealand Marketing Academy Conference",
publisher = "Deakin University",
address = "Australia",
edition = "Deakin University",
note = "Do Customer Loyalty Programs Aim to Increase Loyalty? ; Conference date: 01-01-2002",
}