Do Customer Loyalty Programs Aim to Increase Loyalty?

P. Simms, Simone Pettigrew

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationProceedings ofthe Australia and New Zealand Marketing Academy Conference
EditorsRobin N. Shaw, Steward Adam, Heath McDonald
Place of PublicationGeelong, Victoria, Australia
PublisherDeakin University
PagesN/A
Volume2002
EditionDeakin University
ISBN (Print)0730025624
Publication statusPublished - 2002
EventDo Customer Loyalty Programs Aim to Increase Loyalty? - Deakin University
Duration: 1 Jan 2002 → …

Conference

ConferenceDo Customer Loyalty Programs Aim to Increase Loyalty?
Period1/01/02 → …

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