Do Customer Loyalty Programs Aim to Increase Loyalty?

P. Simms, Simone Pettigrew

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings ofthe Australia and New Zealand Marketing Academy Conference
EditorsRobin N. Shaw, Steward Adam, Heath McDonald
Place of PublicationGeelong, Victoria, Australia
PublisherDeakin University
PagesN/A
Volume2002
EditionDeakin University
ISBN (Print)0730025624
Publication statusPublished - 2002
EventDo Customer Loyalty Programs Aim to Increase Loyalty? - Deakin University
Duration: 1 Jan 2002 → …

Conference

ConferenceDo Customer Loyalty Programs Aim to Increase Loyalty?
Period1/01/02 → …

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