Do Customer Loyalty Programs Aim to Increase Loyalty?

P. Simms, Simone Pettigrew

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings ofthe Australia and New Zealand Marketing Academy Conference
EditorsRobin N. Shaw, Steward Adam, Heath McDonald
Place of PublicationGeelong, Victoria, Australia
PublisherDeakin University
PagesN/A
Volume2002
EditionDeakin University
ISBN (Print)0730025624
Publication statusPublished - 2002
EventDo Customer Loyalty Programs Aim to Increase Loyalty? - Deakin University
Duration: 1 Jan 2002 → …

Conference

ConferenceDo Customer Loyalty Programs Aim to Increase Loyalty?
Period1/01/02 → …

Cite this

Simms, P., & Pettigrew, S. (2002). Do Customer Loyalty Programs Aim to Increase Loyalty? In R. N. Shaw, S. Adam, & H. McDonald (Eds.), Proceedings ofthe Australia and New Zealand Marketing Academy Conference (Deakin University ed., Vol. 2002, pp. N/A). Geelong, Victoria, Australia: Deakin University.
Simms, P. ; Pettigrew, Simone. / Do Customer Loyalty Programs Aim to Increase Loyalty?. Proceedings ofthe Australia and New Zealand Marketing Academy Conference. editor / Robin N. Shaw ; Steward Adam ; Heath McDonald. Vol. 2002 Deakin University. ed. Geelong, Victoria, Australia : Deakin University, 2002. pp. N/A
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volume = "2002",
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booktitle = "Proceedings ofthe Australia and New Zealand Marketing Academy Conference",
publisher = "Deakin University",
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Simms, P & Pettigrew, S 2002, Do Customer Loyalty Programs Aim to Increase Loyalty? in RN Shaw, S Adam & H McDonald (eds), Proceedings ofthe Australia and New Zealand Marketing Academy Conference. Deakin University edn, vol. 2002, Deakin University, Geelong, Victoria, Australia, pp. N/A, Do Customer Loyalty Programs Aim to Increase Loyalty?, 1/01/02.

Do Customer Loyalty Programs Aim to Increase Loyalty? / Simms, P.; Pettigrew, Simone.

Proceedings ofthe Australia and New Zealand Marketing Academy Conference. ed. / Robin N. Shaw; Steward Adam; Heath McDonald. Vol. 2002 Deakin University. ed. Geelong, Victoria, Australia : Deakin University, 2002. p. N/A.

Research output: Chapter in Book/Conference paperConference paper

TY - GEN

T1 - Do Customer Loyalty Programs Aim to Increase Loyalty?

AU - Simms, P.

AU - Pettigrew, Simone

PY - 2002

Y1 - 2002

M3 - Conference paper

SN - 0730025624

VL - 2002

SP - N/A

BT - Proceedings ofthe Australia and New Zealand Marketing Academy Conference

A2 - Shaw, Robin N.

A2 - Adam, Steward

A2 - McDonald, Heath

PB - Deakin University

CY - Geelong, Victoria, Australia

ER -

Simms P, Pettigrew S. Do Customer Loyalty Programs Aim to Increase Loyalty? In Shaw RN, Adam S, McDonald H, editors, Proceedings ofthe Australia and New Zealand Marketing Academy Conference. Deakin University ed. Vol. 2002. Geelong, Victoria, Australia: Deakin University. 2002. p. N/A