Digitally enabled value co-creation at the bottom of the pyramid

Sanjit K. Roy, Bidit L. Dey, Yogesh Dwivedi

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	813-815
Number of pages	3
Journal	Journal of Marketing Management
Volume	37
Issue number	9-10
DOIs	https://doi.org/10.1080/0267257X.2021.1945218
Publication status	Published - 2021

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title = "Digitally enabled value co-creation at the bottom of the pyramid",

author = "Roy, {Sanjit K.} and Dey, {Bidit L.} and Yogesh Dwivedi",

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journal = "Journal of Marketing Management",

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AU - Roy, Sanjit K.

AU - Dey, Bidit L.

AU - Dwivedi, Yogesh

PY - 2021

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UR - http://www.scopus.com/inward/record.url?scp=85110707868&partnerID=8YFLogxK

U2 - 10.1080/0267257X.2021.1945218

DO - 10.1080/0267257X.2021.1945218

M3 - Editorial

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VL - 37

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EP - 815

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 9-10

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