Digging Deeper: What Retail Investors want from Australian Mining Organisations’ Sustainability Reports

This study aimed to identify which aspects of Australian mining organisations' sustainability reports are most valued by retail investors. Eleven primary themes of sustainability were isolated and their value to the stakeholder group analysed using best-worst scaling. Distinct 'clusters were found as there were groups of like-minded investors who valued the sustainability aspects in similar ways. Companies may benefit by targeting these clusters with tailored approaches. The study suggested male and female investors have markedly different priorities in terms of desired sustainability reporting content and that companies might benefit from incorporating social media and mobile/internet platforms into trading experiences.