Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationANZMAC Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne, Australia
PublisherPromaco Conventions Pty. Ltd.
Pages1-8
Volume1
EditionMelbourne, Australia
ISBN (Print)1 86308 158 5
Publication statusPublished - 2009
EventDifferent Word-of-Mouth Styles: A Cluster Analysis of Positive Senders - Melbourne, Australia
Duration: 1 Jan 2009 → …

Conference

ConferenceDifferent Word-of-Mouth Styles: A Cluster Analysis of Positive Senders
Period1/01/09 → …

Cite this