Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders

Research output: Chapter in Book/Conference paper › Conference paper

Original language	English
Title of host publication	ANZMAC Sustainable Management and Marketing Conference
Editors	Dewi Tojib
Place of Publication	Melbourne, Australia
Publisher	Promaco Conventions Pty. Ltd.
Pages	1-8
Volume	1
Edition	Melbourne, Australia
ISBN (Print)	1 86308 158 5
Publication status	Published - 2009
Event	Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders - Melbourne, Australia Duration: 1 Jan 2009 → …

Conference	Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders
Period	1/01/09 → …

Cite this

@inproceedings{22acec80b10141a1ac2eb8e10156fbc5,

title = "Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders",

author = "Geoff Soutar and Jill Sweeney and Tim Mazzarol",

year = "2009",

language = "English",

isbn = "1 86308 158 5",

volume = "1",

pages = "1--8",

editor = "Dewi Tojib",

booktitle = "ANZMAC Sustainable Management and Marketing Conference",

publisher = "Promaco Conventions Pty. Ltd.",

edition = "Melbourne, Australia",

note = "Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders ; Conference date: 01-01-2009",

}

TY - GEN

T1 - Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders

AU - Soutar, Geoff

AU - Sweeney, Jill

AU - Mazzarol, Tim

PY - 2009

Y1 - 2009

M3 - Conference paper

SN - 1 86308 158 5

VL - 1

SP - 1

EP - 8

BT - ANZMAC Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - Promaco Conventions Pty. Ltd.

CY - Melbourne, Australia

T2 - Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders

Y2 - 1 January 2009

ER -