| Original language | English |
|---|---|
| Title of host publication | ANZMAC Sustainable Management and Marketing Conference |
| Editors | Dewi Tojib |
| Place of Publication | Melbourne, Australia |
| Publisher | Promaco Conventions Pty. Ltd. |
| Pages | 1-8 |
| Volume | 1 |
| Edition | Melbourne, Australia |
| ISBN (Print) | 1 86308 158 5 |
| Publication status | Published - 2009 |
| Event | Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders - Melbourne, Australia Duration: 1 Jan 2009 → … |
Conference
| Conference | Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders |
|---|---|
| Period | 1/01/09 → … |
Cite this
Soutar, G., Sweeney, J., & Mazzarol, T. (2009). Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders. In D. Tojib (Ed.), ANZMAC Sustainable Management and Marketing Conference (Melbourne, Australia ed., Vol. 1, pp. 1-8). Melbourne, Australia: Promaco Conventions Pty. Ltd..
@inproceedings{22acec80b10141a1ac2eb8e10156fbc5,
title = "Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders",
author = "Geoff Soutar and Jill Sweeney and Tim Mazzarol",
year = "2009",
language = "English",
isbn = "1 86308 158 5",
volume = "1",
pages = "1--8",
editor = "Dewi Tojib",
booktitle = "ANZMAC Sustainable Management and Marketing Conference",
publisher = "Promaco Conventions Pty. Ltd.",
edition = "Melbourne, Australia",
}
Soutar, G, Sweeney, J & Mazzarol, T 2009, Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders. in D Tojib (ed.), ANZMAC Sustainable Management and Marketing Conference. Melbourne, Australia edn, vol. 1, Promaco Conventions Pty. Ltd., Melbourne, Australia, pp. 1-8, Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders, 1/01/09.
Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders. / Soutar, Geoff; Sweeney, Jill; Mazzarol, Tim.
ANZMAC Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Vol. 1 Melbourne, Australia. ed. Melbourne, Australia : Promaco Conventions Pty. Ltd., 2009. p. 1-8.Research output: Chapter in Book/Conference paper › Conference paper
TY - GEN
T1 - Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders
AU - Soutar, Geoff
AU - Sweeney, Jill
AU - Mazzarol, Tim
PY - 2009
Y1 - 2009
M3 - Conference paper
SN - 1 86308 158 5
VL - 1
SP - 1
EP - 8
BT - ANZMAC Sustainable Management and Marketing Conference
A2 - Tojib, Dewi
PB - Promaco Conventions Pty. Ltd.
CY - Melbourne, Australia
ER -
Soutar G, Sweeney J, Mazzarol T. Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders. In Tojib D, editor, ANZMAC Sustainable Management and Marketing Conference. Melbourne, Australia ed. Vol. 1. Melbourne, Australia: Promaco Conventions Pty. Ltd. 2009. p. 1-8