Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationANZMAC Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne, Australia
PublisherPromaco Conventions Pty. Ltd.
Pages1-8
Volume1
EditionMelbourne, Australia
ISBN (Print)1 86308 158 5
Publication statusPublished - 2009
EventDifferent Word-of-Mouth Styles: A Cluster Analysis of Positive Senders - Melbourne, Australia
Duration: 1 Jan 2009 → …

Conference

ConferenceDifferent Word-of-Mouth Styles: A Cluster Analysis of Positive Senders
Period1/01/09 → …

Cite this

Soutar, G., Sweeney, J., & Mazzarol, T. (2009). Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders. In D. Tojib (Ed.), ANZMAC Sustainable Management and Marketing Conference (Melbourne, Australia ed., Vol. 1, pp. 1-8). Melbourne, Australia: Promaco Conventions Pty. Ltd..
Soutar, Geoff ; Sweeney, Jill ; Mazzarol, Tim. / Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders. ANZMAC Sustainable Management and Marketing Conference. editor / Dewi Tojib. Vol. 1 Melbourne, Australia. ed. Melbourne, Australia : Promaco Conventions Pty. Ltd., 2009. pp. 1-8
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title = "Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders",
author = "Geoff Soutar and Jill Sweeney and Tim Mazzarol",
year = "2009",
language = "English",
isbn = "1 86308 158 5",
volume = "1",
pages = "1--8",
editor = "Dewi Tojib",
booktitle = "ANZMAC Sustainable Management and Marketing Conference",
publisher = "Promaco Conventions Pty. Ltd.",
edition = "Melbourne, Australia",

}

Soutar, G, Sweeney, J & Mazzarol, T 2009, Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders. in D Tojib (ed.), ANZMAC Sustainable Management and Marketing Conference. Melbourne, Australia edn, vol. 1, Promaco Conventions Pty. Ltd., Melbourne, Australia, pp. 1-8, Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders, 1/01/09.

Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders. / Soutar, Geoff; Sweeney, Jill; Mazzarol, Tim.

ANZMAC Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Vol. 1 Melbourne, Australia. ed. Melbourne, Australia : Promaco Conventions Pty. Ltd., 2009. p. 1-8.

Research output: Chapter in Book/Conference paperConference paper

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T1 - Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders

AU - Soutar, Geoff

AU - Sweeney, Jill

AU - Mazzarol, Tim

PY - 2009

Y1 - 2009

M3 - Conference paper

SN - 1 86308 158 5

VL - 1

SP - 1

EP - 8

BT - ANZMAC Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - Promaco Conventions Pty. Ltd.

CY - Melbourne, Australia

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Soutar G, Sweeney J, Mazzarol T. Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders. In Tojib D, editor, ANZMAC Sustainable Management and Marketing Conference. Melbourne, Australia ed. Vol. 1. Melbourne, Australia: Promaco Conventions Pty. Ltd. 2009. p. 1-8