@inproceedings{22acec80b10141a1ac2eb8e10156fbc5,
title = "Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders",
author = "Geoff Soutar and Jill Sweeney and Tim Mazzarol",
year = "2009",
language = "English",
isbn = "1 86308 158 5",
volume = "1",
pages = "1--8",
editor = "Dewi Tojib",
booktitle = "ANZMAC Sustainable Management and Marketing Conference",
publisher = "Promaco Conventions Pty. Ltd.",
edition = "Melbourne, Australia",
note = "Different Word-of-Mouth Styles: A Cluster Analysis of Positive Senders ; Conference date: 01-01-2009",
}