@inproceedings{4a2e55ec610f467e85e585a9c89a4c3d,
title = "Development of Relational Constructs in Successful Collaborative Alliances",
author = "J. Ong and Sharon Purchase",
year = "2004",
language = "English",
isbn = "0475222151",
volume = "2004",
pages = "N/A",
editor = "J. Wiley and P. Thirkell",
booktitle = "Marketing accountabilities and responsibilities",
publisher = "Victoria University of Wellington",
edition = "Wellington, New Zealand",
note = "Development of Relational Constructs in Successful Collaborative Alliances ; Conference date: 01-01-2004",
}