Development of a conceptual model of relationship benefits and outcomes

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationProceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC)
EditorsS. Chetty, B. Collins
Place of PublicationAuckland
PublisherMassey University
Pages1-7
Volume1
EditionMassey University, Auckland
ISBN (Print)0473082063
Publication statusPublished - 2001
EventDevelopment of a conceptual model of relationship benefits and outcomes - Massey University, Auckland
Duration: 1 Jan 2001 → …

Conference

ConferenceDevelopment of a conceptual model of relationship benefits and outcomes
Period1/01/01 → …

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