Developing and Sustaining a Vibrant Regional Academic Organisation

Roderick J. Brodie, Jillian C. Sweeney

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


Over the past 25 years, the Australia New Zealand Marketing Academy (ANZMAC) has established itself as a vibrant organisation for marketing academics in Australia and New Zealand. We trace ANZMAC's development, examine what has worked well and identify future challenges.

Original languageEnglish
Pages (from-to)190-192
Number of pages3
JournalAustralasian Marketing Journal
Issue number3
Publication statusE-pub ahead of print - 21 Sept 2022


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