Developing and Sustaining a Vibrant Regional Academic Organisation

Roderick J. Brodie; Jillian C. Sweeney

doi:10.1177/14413582221120104

Developing and Sustaining a Vibrant Regional Academic Organisation

Roderick J. Brodie, Jillian C. Sweeney

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

Over the past 25 years, the Australia New Zealand Marketing Academy (ANZMAC) has established itself as a vibrant organisation for marketing academics in Australia and New Zealand. We trace ANZMAC's development, examine what has worked well and identify future challenges.

Original language	English
Pages (from-to)	190-192
Number of pages	3
Journal	Australasian Marketing Journal
Volume	31
Issue number	3
DOIs	https://doi.org/10.1177/14413582221120104
Publication status	E-pub ahead of print - 21 Sept 2022

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title = "Developing and Sustaining a Vibrant Regional Academic Organisation",

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Developing and Sustaining a Vibrant Regional Academic Organisation

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