| Original language | English |
|---|---|
| Title of host publication | Doing More with Less |
| Editors | Paul Ballantine, Jorg Finsterwalder |
| Place of Publication | Christchurch, N.Z. |
| Publisher | University of Canterbury |
| Pages | 1-9 |
| Volume | N/A |
| Edition | Christchurch, N.Z. |
| ISBN (Print) | 9780473178208 |
| Publication status | Published - 2010 |
| Event | Australian and New Zealand Marketing Academy Conference 2010: Doing More with Less - University of Canterbury, Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010 http://www.anzmac2010.org/ |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference 2010 |
|---|---|
| Abbreviated title | ANZMAC 2010 |
| Country/Territory | New Zealand |
| City | Christchurch |
| Period | 29/11/10 → 1/12/10 |
| Internet address |