Customers as Resource Integrators: Styles of Customer Co-creation

J.R. Mccoll-Kennedy, S.L. Vargo, T. Dagger, Jill Sweeney

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publication2009 Naples Forum on Services:Service-Dominant Logic, Service Science and Network Theory
EditorsCristina Setyar
Place of PublicationNaples, Italy
PublisherEIASM The European Institute for Advanced Studies in Management
Pages1-2
Volume1
EditionCapri, Italy
ISBN (Print)0877573352
Publication statusPublished - 2009
EventCustomers as Resource Integrators: Styles of Customer Co-creation -
Duration: 1 Jan 2009 → …

Conference

ConferenceCustomers as Resource Integrators: Styles of Customer Co-creation
Period1/01/09 → …

Cite this