Customers as Resource Integrators: Styles of Customer Co-creation

J.R. Mccoll-Kennedy; S.L. Vargo; T. Dagger; Jill Sweeney

Customers as Resource Integrators: Styles of Customer Co-creation

J.R. Mccoll-Kennedy, S.L. Vargo, T. Dagger, Jill Sweeney

Research output: Chapter in Book/Conference paper › Conference paper

Original language	English
Title of host publication	2009 Naples Forum on Services:Service-Dominant Logic, Service Science and Network Theory
Editors	Cristina Setyar
Place of Publication	Naples, Italy
Publisher	EIASM The European Institute for Advanced Studies in Management
Pages	1-2
Volume	1
Edition	Capri, Italy
ISBN (Print)	0877573352
Publication status	Published - 2009
Event	Customers as Resource Integrators: Styles of Customer Co-creation - Duration: 1 Jan 2009 → …

Conference

Conference	Customers as Resource Integrators: Styles of Customer Co-creation
Period	1/01/09 → …

Cite this

@inproceedings{245ffc72ebb248aab096fef003497d24,

title = "Customers as Resource Integrators: Styles of Customer Co-creation",

author = "J.R. Mccoll-Kennedy and S.L. Vargo and T. Dagger and Jill Sweeney",

year = "2009",

language = "English",

isbn = "0877573352",

volume = "1",

pages = "1--2",

editor = "Cristina Setyar",

booktitle = "2009 Naples Forum on Services:Service-Dominant Logic, Service Science and Network Theory",

publisher = "EIASM The European Institute for Advanced Studies in Management",

edition = "Capri, Italy",

note = "Customers as Resource Integrators: Styles of Customer Co-creation ; Conference date: 01-01-2009",

}

Mccoll-Kennedy, JR, Vargo, SL, Dagger, T & Sweeney, J 2009, Customers as Resource Integrators: Styles of Customer Co-creation. in C Setyar (ed.), 2009 Naples Forum on Services:Service-Dominant Logic, Service Science and Network Theory. Capri, Italy edn, vol. 1, EIASM The European Institute for Advanced Studies in Management, Naples, Italy, pp. 1-2, Customers as Resource Integrators: Styles of Customer Co-creation, 1/01/09.

Customers as Resource Integrators: Styles of Customer Co-creation. / Mccoll-Kennedy, J.R.; Vargo, S.L.; Dagger, T. et al.

2009 Naples Forum on Services:Service-Dominant Logic, Service Science and Network Theory. ed. / Cristina Setyar. Vol. 1 Capri, Italy. ed. Naples, Italy : EIASM The European Institute for Advanced Studies in Management, 2009. p. 1-2.

Research output: Chapter in Book/Conference paper › Conference paper

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T1 - Customers as Resource Integrators: Styles of Customer Co-creation

AU - Mccoll-Kennedy, J.R.

AU - Vargo, S.L.

AU - Dagger, T.

AU - Sweeney, Jill

PY - 2009

Y1 - 2009

M3 - Conference paper

SN - 0877573352

VL - 1

SP - 1

EP - 2

BT - 2009 Naples Forum on Services:Service-Dominant Logic, Service Science and Network Theory

A2 - Setyar, Cristina

PB - EIASM The European Institute for Advanced Studies in Management

CY - Naples, Italy

T2 - Customers as Resource Integrators: Styles of Customer Co-creation

Y2 - 1 January 2009

ER -