Customer Perceived Value in the Context of Financial Planning

Carolin Plewa, Jillian Sweeney, David Michayluk

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2013
EventAustralia and New Zealand Marketing Academy Conference 2013 - Adelaide Hilton, Adelaide, Australia
Duration: 1 Dec 20134 Dec 2013
Conference number: 2013
http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/conference/anzmac-2013-conference-proceedings/anzmac-2013-herdc-information/index.html

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference 2013
Abbreviated titleANZMAC
CountryAustralia
CityAdelaide
Period1/12/134/12/13
Internet address

Cite this

Plewa, C., Sweeney, J., & Michayluk, D. (2013). Customer Perceived Value in the Context of Financial Planning. Abstract from Australia and New Zealand Marketing Academy Conference 2013, Adelaide, Australia.