Original language | English |
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Title of host publication | Services Marketing: A Managerial Approach |
Editors | J. R. McColl-Kennedy |
Place of Publication | Singapore |
Publisher | John Wiley & Sons |
Pages | 135-166 |
Volume | 2003 |
Edition | N/A |
ISBN (Print) | 0 470 80068 2 |
Publication status | Published - 2003 |
Publication series
Name | N/A |
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