Customer-perceived value

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationServices Marketing: A Managerial Approach
EditorsJ. R. McColl-Kennedy
Place of PublicationSingapore
PublisherJohn Wiley & Sons
Pages135-166
Volume2003
EditionN/A
ISBN (Print)0 470 80068 2
Publication statusPublished - 2003

Publication series

NameN/A

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