Original language | English |
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Title of host publication | Customer Engagement: Contemporary issues and challenges |
Editors | R Brodie, L Hollebeek, J Conduit |
Place of Publication | Abingdon & New York |
Publisher | Routledge |
Pages | 193-210 |
Number of pages | 18 |
ISBN (Print) | 9781138847385 |
Publication status | Published - 2016 |
Customer engagement with a service offering: A framework for complex services
S. Ng, C. Plewa, Jill C. Sweeney
Research output: Chapter in Book/Conference paper › Chapter › peer-review