Customer engagement with a service offering: A framework for complex services

S. Ng, C. Plewa, Jill C. Sweeney

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationCustomer Engagement: Contemporary issues and challenges
EditorsR Brodie, L Hollebeek, J Conduit
Place of PublicationAbingdon & New York
PublisherRoutledge
Pages193-210
Number of pages18
ISBN (Print)9781138847385
Publication statusPublished - 2016

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