Culture, Negative Brand Information and Consumers’ Intention to Search

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationAustralia and New Zealand Marketing Association Conference Proceedings
Place of PublicationSydney, Australia (UNSW)
PublisherPromaco Conventions Pty. Ltd.
Pages1-8
VolumeN/A
ISBN (Print)14413582
Publication statusPublished - 2015
EventCulture, Negative Brand Information and Consumers’ Intention to Search - Sydney
Duration: 1 Jan 2015 → …

Conference

ConferenceCulture, Negative Brand Information and Consumers’ Intention to Search
Period1/01/15 → …

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