Culture, Language and Advertising in China: A Preliminary Explication of the Chinese Context

Fang Liu, Anthony Pecotich

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationANZMAC2000
EditorsO A.
Place of PublicationBrisbane
PublisherPromaco Conventions Pty. Ltd.
Pages703-707
VolumeN/A
EditionGriffith University - Gold Coa
ISBN (Print)0 86857 993 9
Publication statusPublished - 2000
EventCulture, Language and Advertising in China: A Preliminary Explication of the Chinese Context - Griffith University - Gold Coa
Duration: 1 Jan 2000 → …

Conference

ConferenceCulture, Language and Advertising in China: A Preliminary Explication of the Chinese Context
Period1/01/00 → …

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