Culture and consumption: a study of beer consumption in Australia

Simone Pettigrew

    Research output: ThesisDoctoral Thesis

    386 Downloads (Pure)


    [Truncated] This thesis examined the relationship between culture and consumption through the in-depth analysis of beer consumption in the Australian context. The aim was to explore the extent to which consumption decisions and behaviours are individually-versus-culturally-determined. The literature pertaining to the bi-directional relationship-between culture and consumption was categorised into two perspectives: the Consumer-as King perspective and the Consumer as Pawn perspective. The choice of these titles-intentionally likens the consumption process to the game of chess, a game in which-power positions are all-important. Each perspective is characterised by a different-orientation towards the autonomy of the consumer relative to cultural imperatives. They-also differ in terms of their positions regarding consumer rationality, the nature of social reality, the importance of managerial relevance in consumer research, and the process of cultural meaning transfer. Due to the underlying theoretical differences between these perspectives, the choice and application of research methods differ between them.
    Original languageEnglish
    QualificationDoctor of Philosophy
    Awarding Institution
    • The University of Western Australia
    Publication statusUnpublished - 1999

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    • This thesis has been made available in the UWA Profiles and Research Repository as part of a UWA Library project to digitise and make available theses completed before 2003. If you are the author of this thesis and would like it removed from the UWA Profiles and Research Repository, please contact


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