TY - JOUR
T1 - Cultural influences on consumer satisfaction with impulse and planned purchase decisions
AU - Lee, Julie
AU - Kacen, J.J.
PY - 2008
Y1 - 2008
N2 - This study examines factors thought to influence consumers' planned and impulse purchase decisions including subjective culture (individualist or collectivist consumers) and the presence of another person at the time of purchase. Data was collected in four countries — the USA, Australia, Singapore, and Malaysia. The results indicate that overall, consumers are differentially influenced by others in planned and impulse purchase situations, even after controlling for price. These differential influences can be explained by culture. Compared to more individualist consumers, more collectivist consumers are likely to be more satisfied with an impulse purchase when another person is present at the time of purchase.
AB - This study examines factors thought to influence consumers' planned and impulse purchase decisions including subjective culture (individualist or collectivist consumers) and the presence of another person at the time of purchase. Data was collected in four countries — the USA, Australia, Singapore, and Malaysia. The results indicate that overall, consumers are differentially influenced by others in planned and impulse purchase situations, even after controlling for price. These differential influences can be explained by culture. Compared to more individualist consumers, more collectivist consumers are likely to be more satisfied with an impulse purchase when another person is present at the time of purchase.
U2 - 10.1016/j.jbusres.2007.06.006
DO - 10.1016/j.jbusres.2007.06.006
M3 - Article
SN - 0148-2963
VL - 61
SP - 265
EP - 272
JO - Journal of Business Research
JF - Journal of Business Research
IS - 3
ER -