Cultural Influence on Word-of-Mouth Communication

C.S.D. Lam, Dick Mizerski, Alvin Lee

Research output: Chapter in Book/Conference paper › Conference paper

Original language	English
Title of host publication	2005 AMA Winter Educators' Conference: Marketing Theory and Applications
Editors	K. Seiders, G.B. Voss
Place of Publication	Chicago, USA
Publisher	American Marketing Association
Pages	9-10
Volume	16
Edition	San Antonio, USA
ISBN (Print)	087757314X
Publication status	Published - 2005
Event	Cultural Influence on Word-of-Mouth Communication - San Antonio, USA Duration: 1 Jan 2005 → …

Conference	Cultural Influence on Word-of-Mouth Communication
Period	1/01/05 → …

Cite this

@inproceedings{ea37baa523124d919721f9f1990b915f,

title = "Cultural Influence on Word-of-Mouth Communication",

author = "C.S.D. Lam and Dick Mizerski and Alvin Lee",

year = "2005",

language = "English",

isbn = "087757314X",

volume = "16",

pages = "9--10",

editor = "K. Seiders and G.B. Voss",

booktitle = "2005 AMA Winter Educators' Conference: Marketing Theory and Applications",

publisher = "American Marketing Association",

address = "United States",

edition = "San Antonio, USA",

note = "Cultural Influence on Word-of-Mouth Communication ; Conference date: 01-01-2005",

}

TY - GEN

T1 - Cultural Influence on Word-of-Mouth Communication

AU - Lam, C.S.D.

AU - Mizerski, Dick

AU - Lee, Alvin

PY - 2005

Y1 - 2005

M3 - Conference paper

SN - 087757314X

VL - 16

SP - 9

EP - 10

BT - 2005 AMA Winter Educators' Conference: Marketing Theory and Applications

A2 - Seiders, K.

A2 - Voss, G.B.

PB - American Marketing Association

CY - Chicago, USA

T2 - Cultural Influence on Word-of-Mouth Communication

Y2 - 1 January 2005

ER -