Cultural dimensions of website design and content

Wenyong Zhao; Brian L. Massey; Jamie Murphy; Fang Liu

doi:10.1080/0810902032000051027

Cultural dimensions of website design and content

Wenyong Zhao, Brian L. Massey, Jamie Murphy, Fang Liu

Research output: Contribution to journal › Article › peer-review

41 Citations (Scopus)

Abstract

The proposition that the technology of the Internet and Web offers a basis for culturally-neutral, computer-mediated communication was tested through a content analysis of 100 Mainland Chinese and American websites. It was found that the tools of the Internet and Web were neither fully neutral nor fully specific to the websites' 'home' cultures. Cultural hybridisation and diffusion of innovation are suggested as alternative explanations.

Original language	English
Pages (from-to)	74-84
Number of pages	11
Journal	Prometheus
Volume	21
Issue number	1
DOIs	https://doi.org/10.1080/0810902032000051027
Publication status	Published - Mar 2003
Externally published	Yes

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10.1080/0810902032000051027

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KW - United States

KW - Website content

KW - Website design

KW - Websites

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Cultural dimensions of website design and content

Abstract

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