Cruising through a pandemic: The impact of COVID-19 on intentions to cruise

Jennifer Holland, Tim Mazzarol, Geoff Soutar, Suellen Tapsall, Wendy Elliott

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Abstract

The global coronavirus pandemic has devastated the cruise sector with widespread disruption and cancellations affecting millions of cruise passengers. The cruise industry was negatively affected due to the enclavic and confined environment onboard, the high infection rates among both crew and passengers, and widespread negative media coverage. This study explores the impact of COVID‐19 on willingness to cruise and attitudes towards cruising for both cruisers and non‐cruisers living in Australia and the United Kingdom. Data analysis of respondents’ comments was undertaken using both Leximancer text analytic software and manual content analysis. Findings indicate country of residence has a significant influence on risk perceptions for a cruise holiday and affects future intentions to cruise. Specific impacts for the cruise industry are discussed and recommendations
proposed for policy and practice.
Original languageEnglish
Article number100328
Number of pages15
JournalTransportation Research Interdisciplinary Perspectives
Volume9
DOIs
Publication statusPublished - Mar 2021

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