Original language | English |
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Pages (from-to) | 149-176 |
Journal | Journal of Strategic Marketing |
Volume | 22 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2014 |
CRM to social CRM: the integration of new technologies into customer relationship management
M.M. Choudhury, Paul Harrigan
Research output: Contribution to journal › Article › peer-review
149
Citations
(Scopus)