CRM to social CRM: the integration of new technologies into customer relationship management

M.M. Choudhury, Paul Harrigan

Research output: Contribution to journalArticlepeer-review

149 Citations (Scopus)
Original languageEnglish
Pages (from-to)149-176
JournalJournal of Strategic Marketing
Volume22
Issue number2
DOIs
Publication statusPublished - 2014

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