Critical factors underpinning the e-CRM activities of SMEs

Paul Harrigan, E. Ramsey, P. Ibbotson

Research output: Contribution to journalArticle

36 Citations (Scopus)
Original languageEnglish
Pages (from-to)503-529
JournalJournal of Marketing Management
Volume27
Issue number5-6
DOIs
Publication statusPublished - 2011

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