Critical factors underpinning the e-CRM activities of SMEs

Paul Harrigan, E. Ramsey, P. Ibbotson

Research output: Contribution to journal › Article › peer-review

73 Citations (Scopus)

Original language	English
Pages (from-to)	503-529
Journal	Journal of Marketing Management
Volume	27
Issue number	5-6
DOIs	https://doi.org/10.1080/0267257X.2010.495284
Publication status	Published - 2011

Access to Document

@article{abf2295ef54b4e9d96c666068e74c956,

title = "Critical factors underpinning the e-CRM activities of SMEs",

author = "Paul Harrigan and E. Ramsey and P. Ibbotson",

year = "2011",

doi = "10.1080/0267257X.2010.495284",

language = "English",

volume = "27",

pages = "503--529",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor & Francis",

number = "5-6",

}