Country‐of‐origin, region‐of‐origin or terroir branding to entice premium Price? The curious case of geographic place origin construal and psychic distance

Liudmila Tarabashkina; Daniel Schepis; Sharon Purchase

doi:10.1002/cb.2327

Country‐of‐origin, region‐of‐origin or terroir branding to entice premium Price? The curious case of geographic place origin construal and psychic distance

Liudmila Tarabashkina, Daniel Schepis, Sharon Purchase

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	2093-2109
Number of pages	17
Journal	Journal of Consumer Behaviour
Volume	23
Issue number	4
Early online date	22 Mar 2024
DOIs	https://doi.org/10.1002/cb.2327
Publication status	Published - Jul 2024

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10.1002/cb.2327Licence: CC BY

Cite this

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title = "Country‐of‐origin, region‐of‐origin or terroir branding to entice premium Price? The curious case of geographic place origin construal and psychic distance",

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author = "Liudmila Tarabashkina and Daniel Schepis and Sharon Purchase",

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