Country-of-Origin and Wine Knowledge: An Empirical Study on Chinese Consumers' Wine Evaluations

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Ideas in Marketing: Finding the New and Polishing the Old
Place of Publication	Monterey, CA
Publisher	Academy of Marketing Science
Pages	10pp
Volume	XXXVI
ISBN (Print)	0939783401
Publication status	Published - 2013
Event	2013 Academy of Marketing Science Annual Conference - Monterey, United States Duration: 14 May 2013 → 18 May 2013

Conference	2013 Academy of Marketing Science Annual Conference
Country/Territory	United States
City	Monterey
Period	14/05/13 → 18/05/13

Cite this

@inproceedings{9fdfe812bb8f4cbeb0a372288b56d83a,

title = "Country-of-Origin and Wine Knowledge: An Empirical Study on Chinese Consumers' Wine Evaluations",

author = "Fang Liu and J. Murphy",

year = "2013",

language = "English",

isbn = "0939783401",

volume = "XXXVI",

pages = "10pp",

booktitle = "Ideas in Marketing: Finding the New and Polishing the Old",

publisher = "Academy of Marketing Science",

note = "2013 Academy of Marketing Science Annual Conference ; Conference date: 14-05-2013 Through 18-05-2013",

}

TY - GEN

T1 - Country-of-Origin and Wine Knowledge: An Empirical Study on Chinese Consumers' Wine Evaluations

AU - Liu, Fang

AU - Murphy, J.

PY - 2013

Y1 - 2013

M3 - Conference paper

SN - 0939783401

VL - XXXVI

SP - 10pp

BT - Ideas in Marketing: Finding the New and Polishing the Old

PB - Academy of Marketing Science

CY - Monterey, CA

T2 - 2013 Academy of Marketing Science Annual Conference

Y2 - 14 May 2013 through 18 May 2013

ER -